Ci è arrivato un comunicato ufficiale da parte di Smokehead, che vi riportiamo in originale qui di seguito. Per i meno anglofoni, vi riportiamo un miniriassunto per sapere di cosa andremo a parlare.
Smokehead è un marchio della Ian Macleod Distillers ed è un misteriosissimo single malt proveniente da Islay. Voci di popolo dicono che provenga da una distilleria a sud-est dell’isola il cui nome finisce per “n”, ma non esiste nulla di ufficiale eh!
In ogn caso, l’ufficio marketing ha avuto l’originale idea di contattare Tyler Lunceford, superbo meccanico e costruttore della Ducati, per creare una moto che rispecchi il loro whisky. Non aspettatevi quindi la classica Ducati da pista, ma una versione decisamente più…”easy rider”?
La parte cool sarà che tutta la costruzione della moto verrà filmata e presentata al pubblico in vari episodi. Troverete qua sotto il trailer e la prima puntata!
‘The Smoker’ will be a bespoke motorcycle expertly crafted by the Ducati Whisperer, Tyler Lunceford
Smokehead Islay Single Malt Whisky has teamed up with renowned global biking sensation Tyler Lunceford (known as the Ducati Whisperer of the New York tri-state), challenging him to create his boldest motorcycle ever. The project will follow the creation of a customised Ducati bike, captured through a series of episodes*.
US born, Tyler has a workshop in Brooklyn where he has customised bikes for many obsessive bikers and rock stars. He recently moved to Scotland and opened a workshop in Leith, Edinburgh and will produce a custom Ducati, inspired by vintage racing motorcycles, for Smokehead to showcase at key events. The project will run until September 2019, when the finished model, ‘The Smoker’, will be unleashed.
DOWNLOAD TRAILER: https://we.tl/t-hRUGHcPeLs
*FULL EPISODE NO. 1: https://www.smokehead.com/the-refinery
Commenting on the partnership, Tyler Lunceford, of North Motorcycle, said: “I’m excited to be involved with Smokehead. I love the idea of this brand supporting craftsmen and women, and it’s even better as I’m a huge Smokehead whisky fan.
Motorcyclists have an identity; they feel independent and different from other people. When you find something you like, such as a bold, smoky, outrageous whisky that is not for everyone, it gives you a sense of belonging when it is for you.
I’m literally building my dream bike; it will be something that’s never been seen before, something so bold, that even motorbike buffs will be blown away. It won’t be easy, but it’s a great opportunity to make something really special.”
Adding his thoughts, Iain Weir, Smokehead Brand Director, said: “We’re proud to be working with Tyler. His all-round attitude personifies Smokehead – bold, daring and independent. We can’t wait to see the bike unveiled. Just like Smokehead, motorbikes are not for everyone, but that’s okay, and that’s why this partnership works so well.”
The Smokehead Refinery
The campaign will share stories of partnerships with the boldest of craftsmen and women that Smokehead is proud to rub shoulders with. Chapter 1 of the project was unleashed in 2018, a successful partnership with Dram & Smoke creating a series of ‘Smokehead Feasts’ for media and trade across the UK. Chapter 2 celebrates the collaboration with Tyler.
In late 2018, Smokehead released Sherry Bomb, a heavily peated Islay single malt that has been boldly blasted by sherry casks; following hot on the heels of Smokehead High Voltage, along with their louder and bolder look, which was unveiled in April.
*Smokehead encourages everyone to drink responsibly, and not to drink and ride*
For more information, further images or for a flavour of Smokehead cocktail recipes, please contact Steely Fox:
NOTES TO EDITORS:
- Smokehead is an Islay Single Malt Whisky and has been given a bold new look by Ian Macleod Distillers.
- Originally launched in 2006, Smokehead has been labelled the wild one of Single Malt Whisky and is not for everyone.
- Award-winning premium Scotch whisky that has an attitude-led positioning and heavily peated taste.
About Ian Macleod Distillers:
- Established in 1933, Ian Macleod Distillers is one of Scotland’s leading independent, family-owned distillers, blenders and bottlers.
- Ian Macleod Distillers is the world’s 10th largest Scotch Whisky company, producing and selling over 15 million bottles of spirits every year.
- Ian Macleod Distillers has built up an enviable portfolio of premium quality spirits and is proud brand proprietor of Glengoyne, Tamdhu, Rosebank and Smokehead Scotch whiskies and Edinburgh Gin to name but a few.
Nostro commento provocatorio: è un tentativo di battere il binomio Jack Daniel’s/Harley? Beh, per il whisky sono decisamente partiti col piede giusto, per le moto lo dirà il tempo! Quel che c’è di sicuro è la presentazione della nuova “The Smoker” (così si chiamerà la nostra due ruote) a settembre.
Noi invece ci vedremo a breve per la nuova degustazione “Kilkerran” in pasticceria!